100 Flags

Amalfi Estates Coordinates Donation of 100 Palisades Flags to the Chamber of Commerce

By SARAH SHMERLING | Editor-in-Chief

Amalfi Estates, a real estate company helmed by Anthony Marguleas, donated 100 Palisades flags to the Pacific Palisades Chamber of Commerce to sell for $50 each.

“My kids kept asking me where they could get the Palisades flag that they see flying over the Palisades Village Green to hang in their dorm room in college, and we could not find them anywhere,” Marguleas explained.

The flag was originally available in 2014 when then-Honorary Mayor Jake Steinfeld created a contest to design a flag to represent the town, with a design by Sean Lim and Will Dintenfass—who met at Palisades Charter Elementary School—chosen out of more than 230 entries.

The first $1,000 earned from the sales of the flags went to Lim and Dintenfass’ designated charities. Monies earned beyond that amount went to the Palisades-Malibu YMCA.

Since the first batch was available in 2014, Marguleas explained that extra copies had not been ordered. He worked with Chamber Chairperson Sarah Knauer, who put him in touch with Chamber President Bob Benton, as well as the people who had originally created the flag.

“The Chamber will get 100% of the proceeds,” Marguleas said of the donated flag sales. “This also gives everyone the opportunity to share their Palisades pride by purchasing a beautiful Palisades flag.”

He added that this was a nice way to support the Chamber and that if they sell out, he is happy to donate 100 more.

Amalfi Estates recently hit a major milestone: donating more than $1 million to Los Angeles-based charities, including Homeboy Industries, PATH, Make-A-Wish, American Cancer Society and spcaLA.

“After many years of donating hundreds of thousands of dollars, Amalfi Estates launched a strategic philanthropy program in 2016 which focuses on five core areas: the Palisades community, homelessness, children, health and animals,” according to the Amalfi website. “By focusing on five issue areas, Amalfi Estates is able to better develop relationships with nonprofits that serve these causes, and therefore create meaningful impact for those in need.”

Ten percent of commission is donated on each transaction made by Amalfi.

The team also gave its annual donation of $5,000 to support the Village Green, a privately owned park located on Sunset Boulevard between Swarthmore Avenue and Antioch Street.

Anyone interested in purchasing a flag can contact Irene Shebeko at the Chamber office though irene@palisadeschamber.com or 310-459-7963.