Magoo’s Los Angeles Opens on Swarthmore Avenue

By LILY TINOCO | Assistant Editor

A new shop in town, Magoo’s Los Angeles, has opened at 869 Swarthmore Avenue, the space previously occupied by Black Ink.

Magoo’s LA is a buy-sell-trade retailer of sneakers, streetwear and current brands. Current brands on display include Nike, Adidas, Yeezy, Chrome Hearts, Off-White and Palm Angels.

Founder Jacob Maged was “excited” to announce the opening of Magoo’s to Pacific Palisades.

“My family had a house here while I was growing up … and I always had a vision for opening up a store in town since I was younger,” Maged said to the Palisadian-Post. “I used to have to travel far to Melrose, Fairfax area or even further to shop at cool sneaker [and] clothing stores, and always thought opening one here would fill [the] need of a cool, local spot for all the kids in town.”

The store hosted its grand opening on Saturday, April 27, offering “steals and deals” throughout the day—including a giveaway of $100 worth of store credit, three pairs of Yeezy Slides, two pairs of Travis Scott x Nike Air Force 1 “Utopia,” one Bape backpack, and plenty more.

The store shared to Instagram that new items hit the shelves every day, and it is open to buy-sell-trade all day.

“It’s been such a blessing since I opened up three weeks ago,” Maged said to the Post. “I’ve met hundreds … of amazing kids and families so far, [and] business has been great, thankfully. My goal was to create a space that younger me would have dreamed of being … in town, and hopefully create an environment for all the locals here to enjoy.”

The opening of Magoo’s comes nearly one year after the closure of its predecessor, Black Ink.

After 25 years on Swarthmore, Founder Patti Black announced it “was time to make a change,” and announced the store’s closure and switch to an online shop in a June 2023 letter to clients.

“Our retail store was a happy fixture in Pacific Palisades …  for over 25 years,” Black said via the Black Ink website. “After closing the brick and mortar store, we are thrilled to carry on the tradition of selling the finest gifts to our loyal customers. I am most grateful for the fact that most people are thrilled for me and my new chapter … This is just the beginning. This site will be ever evolving as I shop for the best things I can find.”

Magoo’s LA is currently open from 11 a.m. to 7 p.m. Tuesday through Saturday, and 10 a.m. to 6 p.m. on Sunday.

For more information, visit instagram.com/magoos_la.