Palisadian Paige Thompson Launches Clean Protein Bars
By SOPHIA MASSERAT | Intern
For those looking for a new way to fuel up, Paige Thompson has launched Above Bar—a line of organic, plant-based protein bars—on November 16.
Though now working full-time in New York City, Thompson lived in Pacific Palisades her whole life, where her family has resided for more than 30 years. The El Medio Bluffs resident was an athlete growing up while attending Carlthorp, Marlborough and Harvard-Westlake schools, and went on to play varsity water polo for Princeton University.
However, as a vegetarian since age 10, Thompson realized early on the difficulties that can come with being an athlete on a plant-based diet. She said she struggled to find quick, protein-rich snacks that didn’t compromise on taste or health, turning to bars whose nutrition label held a long list of unfamiliar additives—and lacking the amount of protein that met her needs.
Armed with a love of healthy baking developed over the years, Thompson set out with these concerns in mind to pioneer a solution. She began testing recipes in November 2023, about a year before the launch.
“I really created Above Bar to bridge the gap in the market between those high-protein bars made with artificial ingredients and then the low-protein bars made with simple ingredients,” Thompson explained.
Made with only clean, plant-based ingredients, Above Bar caters to health-conscious individuals seeking to increase their protein intake.
“[The Above Bar] has simple, whole-food, real ingredients that you can find in your kitchen,” Thompson said.
According to Above Bar’s website, the bars are made with pea and rice protein, as opposed to whey, the source of protein used in many alternatives. Each Above Bar contains 20 grams of protein, whereas others on the market may only provide 10 to 12 grams.
Additionally, all ingredients used are organic, including peanut butter, honey, coconut oil and vanilla extract. It is also clean and minimally processed, with no seed oils, artificial or refined sugars, sugar alcohols, or artificial or natural flavors, to name a few examples.
Although her ambitions to start her business were ultimately successful in launching just around a year after she began working on Above Bar, Thompson reported that she faced various challenges throughout the process. When she started testing out recipes at the beginning of her product’s development, she said that it was difficult to incorporate the high amount of protein that fit her needs, making the bar’s composition too dry in its early stages.
“It was really hard to find the right balance of still having enough protein ingredients in the bar, but not compromising on having too much sugar or having too many calories, or having the bar be too big,” Thompson said.
Furthermore, she experienced troubles as a first-time business owner, including navigating legal concerns in the consumer packaged goods world, such as packaging and nutrition label rules.
As Above Bar’s launch was recent, their primary sales channel as of now is direct-to-consumer online through their website. In the future, Thompson hopes to expand to selling at local country clubs and retail shops once time allows for the business to grow.
Currently residing in New York City, Thompson also plans to open Above Bar pop-ups at fitness studios in the city, as well as sending out product samples to college sports teams.
But before all of that, Thompson wanted to promote the Above Bar to her hometown, which she did during the 10th annual Pacific Palisades Turkey Trot on Thanksgiving Day morning. Each merch bag given to runners featured Above Bars, and Thompson hosted a pop-up during the race, with opportunities to learn about and sample the product.
Ultimately, Thompson’s foremost goal in this venture is to help others fulfill their health and fitness goals, a cause she said she has been passionate about for years.
“When I upped my protein intake and started eating more protein, I saw a serious change in my body composition in the way that I was able to build muscles,” she said. “There are a lot of artificial ingredients out there that really aren’t good for people, and I really want to help bring more transparency to the CPG market, and make a cleaner, better product for people to enjoy and put in their bodies.”
For additional information, visit above-bar.com.