By LILY TINOCO | Assistant Editor
With a mission to “safeguard indigenous lands, communities and cultures by preserving their traditions and acquiring handmade goods and natural ingredients directly from them,” Prana by Lana offers an assortment of “natural and sustainable” products.
The brand was founded in 2017, but owner Lana Mahmood explained to the Palisadian-Post the Palisades storefront—located at 16618 Marquez Avenue—opened in August 2023.
Prana by Lana offers 100% all-natural products, free of synthetic chemicals, preservatives or fragrances, and handcrafted in small batches.
“Prana Skincare was created by Lana after studying the medicinal properties of plants and trees throughout the world, including the Amazon Rainforest, Ecuador, U.S. Virgin Islands, Africa, Europe, the Middle East and many more,” according to the website. “Through researching and observing how the indigenous communities would heal themselves internally and externally through the gifts of nature, it inspired her to start this line and share these pure ingredients with the world.”
Prana by Lana products avoid synthetics that are common in skincare products, such as glycerin, synthetic vitamin E oil, water, aloe vera juice, citric acid, guar gum, cetearyl glucoside, cetearyl alcohol and castile soap. Popular products include the Deep Sea Atomic Ormus—high-potency, pure deep sea monatomic minerals—All Natural Toothpaste—made of French green clay, turmeric, activated coconut charcoal, cinnamon and more—and All Natural Face Oil—a “luxurious elixir” made of jojoba oil, kukui nut oil, copaiba oil and more.
Beyond skincare, additional products include a Butterfly Pea Flower Tea, Lavender Shea Butter Coconut Candle, Palo Santo, Bamboo Biodegradable Toothbrush, Gua Shas and Face Rollers.
Prana by Lana also offers three classes: a Medicine Making Workshop, Candle Making Workshop and a Private Candle Making Event.
The Private Candle Making Event accommodates up to 20 people, where participants learn how to make a soy-, paraffin- and chemical-free candle. Individuals have the option to choose from a variety of flowers, scents and crystals to customize their shea butter candle.
“It’s a great learning experience and a lot of fun at the same time,” the website read. “Teaching and spreading knowledge of plants and their healing properties is my life passion, I would be honored to have you join me for this workshop and can’t wait to see you all there.”
In line with its goal to educate society on the benefits of using plant-based products, Prana by Lana also launched a recycling program.
“Our commitment to mother earth is to always use eco-friendly materials,” according to the website. “All our products are put into glass jars with either bamboo or biodegradable lids. We recycle everything. All of our products are shipped in recycled boxes, recycled bubble wrap and recycled packaging. Every little bit we contribute can make a huge impact on mother earth.”
Beyond the Palisades, Prana by Lana products can also be found at eco now in Anaheim, Casa Lulo in Orange, 3rd Eye Meditation Lounge and Elixir Bar in Texas, as well as at weekly pop-up events like the Melrose Trading Post, Marina Del Rey Farmers Market and Vista Vegan Pop-Up.
Sara Marti, a member of Resilient Palisades who is working alongside Mahmood, told the Post Prana by Lana is collaborating closely with the environmental nonprofit to introduce additional sustainability practices to the community. This includes the establishment of a refill station for products such as shampoo, hand soap, dish soap and more, and the initiation of composting workshops.
Marti said the first composting workshop is slated to take place at Palisades Village Green on St. Patrick’s Day, March 17, from 11 a.m. to 12 p.m.
“In contrast to the destructive practices of the corporate world, it is crucial for us to be mindful of where we shop and what we buy,” Marti said. “Join Lana on her journey and support sustainable practices that not only benefit us, but also protect the environment and the communities that depend on it.”
Prana by Lana is open from 10 a.m. to 6 p.m. daily. For more information, visit pranabylana.com.
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