The Store and Brand are Partnering to Host the Palisades Pickle Social on April 28
By SARAH SHMERLING | Editor-in-Chief
Pickleball players in Pacific Palisades have two things to celebrate this month.
Rally Club pickleball clothes are now being sold at Paliskates on Swarthmore Avenue, and the brand and store are partnering to host the Paliskates Pickle Social on Sunday, April 28.
Founded in 2023, Rally Club is the creation of Alphabet Streets resident Jewlz Fahn, Stephen Soller and Jonny Saven.
“Being a partner in Rally Club, thinking about where we fit in and living in the Palisades, I’ve passed through Paliskates so many times and thought, ‘We really would be great in this store,’” Fahn explained to the Palisadian-Post.
She said she went in one day with her mom and sister, and while chatting with store owner Erica Simpson, Fahn showed her a linesheet of Rally Club’s clothes, noting that Simpson later “fell in love with our sample line and decided that she wanted to sell” the clothes in her store.
“Our line is kind of where country club meets pickleball,” Fahn described. “So it’s very cozy, comfy, cute. It’s really gotten great feedback. We are currently in Fred Segal and Bloomingdale’s. We’re in some country clubs.”
Rally Club’s creative inspiration is “Harry Club,” a blonde caricature that is featured on some items who is “a pickleball aficionado.” The line features mens, womens and unisex items, as well as accessories. Recent additions include activewear, including tennis skirts, and short- and long-sleeve button down shirts.
To help celebrate the launch, Paliskates and Rally Club have also partnered to host the Paliskates Pickle Social on Sunday, April 28, from 11 a.m. to 4 p.m.
“We thought it would be really fun to do a big community event at the end of April,” Fahn said, “do something splashy, get everyone in the community involved and put on one of our Pickle Socials.”
The event—which will take place in the U.S. Bank parking lot at 15305 Sunset Boulevard—will include pickleball lessons and games, a booth by This Girl Walks Into A Bar, pizza by Flour, a raffle, and music.
“We’ll have a pro that’ll be dinking with people and teaching people different pickleball moves, and letting people have some open play,” Fahn said. “We encourage all ages. Rally Club’s whole motto is everyone is welcome in our club … we don’t care if you’re 4 years old or 94 years old.”
The raffle will include prizes from area businesses, including Elizabeth Lamont, Jaimie Geller Jewelry, BOCA, Robin Terman Jewelry, Toppings, Cafe Vida, DELIzioso Cinque, David Tishbi, Loomey’s, Blundstone and more. WOW BAKES, a gluten-free bakery, will be giving away pickleball cookies.
“We’re really trying to make this all about community and bringing everyone together, and doing a fun event celebrating Paliskates selling Rally Club clothing in their store,” Fahn said.
Looking to the future, Rally Club is doing a Pickle Social tour with Fred Segal at all five of their locations—beginning with Malibu Country Mart on June 15. Palisadian-founded This Girl Walks Into A Bar will join Rally Club on the tour.
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