The Shade Store Hosts Grand Opening Ribbon Cutting

By SARAH SHMERLING and LILY TINOCO

Though it first welcomed customers in January, The Shade Store hosted a ribbon cutting ceremony on Thursday, March 16—marking the Antioch Street storefront’s official grand opening.

Founded in 1946, The Shade Store provides custom window treatment services, offering shades, blinds, drapes and more. The Pacific Palisades location is where Robeks smoothie shop once stood.

“The atmosphere inside The Shade Store in Pacific Palisades was bright and full of energy,” the Malibu Pacific Palisades Chamber of Commerce, who hosted the event, wrote in a post shared across social media. “The ribbon cutting was done by officiated Chamber CEO Barbara Bruderlin, with board members standing in attendance. After cutting the ribbon, Barbara welcomed the guests and thanked them for being a part of the grand opening.”

Gretchen Clark and Shelby Baugus from The Shade Store were present to thank everybody for coming, according to the Chamber.

“We founded The Shade Store to provide a simple alternative to a traditionally difficult shopping experience,” according to the store’s website. “We’re a wholly curated custom window treatment service—bringing the best to your windows, and providing the kind of high-end design assistance and support that can only come with three generations of expertise.”

The store has over 130 showrooms nationwide, where design consultants can assist.

“Your personal destination for the finest handcrafted shades, blinds and drapery is now open in Pacific Palisades,” according to the store’s website. “Visit our new showroom to sample our curated collection of luxurious textiles and designer exclusives, experience every handcrafted product, and receive complimentary assistance from our team of expert design consultants.”

Design consultants are also available to assist virtually—via video, phone, live chat or email. Free swatches are available to order, including top customer picks and designer favorites.

“We’re thrilled to open our doors in the Pacific Palisades and continue to better service the needs of our customers throughout the LA area,” VP of Sales at The Shade Store Adam Skalman said to the Palisadian-Post earlier this year. “We have a fantastic team of local design consultants who look forward to partnering with local homeowners to become their go-to resource for premium custom window treatments.”