Veronica Beard Supports Penny’s Flight Foundation Through VB Gives Back Partnership

By SARAH SHMERLING | Editor-in-Chief

Veronica Beard—which operates a brick-and-mortar location in Palisades Village—has announced its latest Veronica Beard Gives Back partnership, which began on April 1 and runs through the end of June.

#VBGivesBack has partnered with Penny’s Flight Foundation, which is where a portion of all Veronica Beard online sales will be donated during the campaign.

During the month of April, $50 from the sale of each Veronica Beard Penny Loafer will benefit the foundation. Eligible styles are the Penny Suede Loafer, Penny Woven Suede Loafer, Penny Woven Metallic Loafer, Penny Woven Leather Loafer and Penny Raffia Loafer.

Penny’s Flight Foundation is a “nonprofit dedicated to funding research and raising awareness for neurofibromatosis, one of the most common genetic diseases in the U.S.”

Over the course of the partnership, Veronica Beard will host events in some of its retail locations—including the Palisades Village store—donating 10% of event sales to Penny’s Flight Foundation. Additional details about the Palisades event will be available at a later date.

“The Veronica Beard Gives Back program was launched in 2015 to support women and organizations that are making a difference in the world,” read a statement about the partnership.

Kate and Chad Doerge founded Penny’s Flight Foundation in 2022 in memory of their daughter, Penny, who died from a brain tumor caused by NF at the age of 16 in November 2022.

“Despite being one of the most common genetic disorders in the U.S., NF is chronically underfunded,” the statement read. “After Penny’s passing, Kate channeled her grief into action, and started the foundation to celebrate her daughter’s life and to fund much-needed advances in NF research.”

Veronica Beard, founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010, has operated a storefront in Pacific Palisades on Swarthmore Avenue since April 2018.